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Маркетинговые исследования
Исследование рынка; Исследование конкурентов; Исследование потребителей; Планирование рекламы.Виды исследований: Опросы; Наблюдение; Эксперименты, полевые исследования; Другое.Задачи в рамках исследования потребителей: Анализ обратной связи от клиентов; Сегментация аудитории; Составление портрета целевой аудитории; Поиск точек контакта с целевой аудиторией.
Планирование продвижения; Организация промоакций, мероприятий для потребителей.Организация мероприятий: B2B; B2C.
Маркетинг онлайн-торговли (e-commerce)
Планирование продвижения; Организация промоакций для посредников; Организация промоакций в интернет-магазинах.Организация мероприятий: Яндекс.Маркет.
Контекстная, таргетированная, медийная реклама
Планирование рекламы; Создание и контроль рекламного контента.Опыт работы с программатиком.Системы, рекламные кабинеты: Яндекс.Маркет; Другое.
SMM и комьюнити-менеджмент
Планирование продвижения; Создание и контроль контента; Наполнение аккаунтов, сообществ; Модерирование и развитие аккаунтов, сообществ.Социальные сети: ВКонтакте; Telegram; Youtube.
Поисковая оптимизация сайта (SEO)
Системы: Яндекс.Аналитика; Другое.
Прямая реклама
Организация email-рассылок; Организация СМС-рассылок; Организация рассылок в сообществах и разработка чат-ботов.
Разработка маркетинговой стратегии и медиапланирование
Разработка маркетинговой стратегии.
Управление бюджетом
Расчёт и планирование бюджета; Мониторинг и контроль бюджета; Оптимизация бюджета.